Om Malik arguing that the New York Times should fight the scrappy news upstarts not by playing their game, but by rising above:
Now, if they can actually overcome their angst — and it hurts me to say this — they can change the conversation in the media business away from the increasingly shallow content and instead bring the focus back to quality and in-depth journalism, which is their stock in trade. If the New York Times management were feeling bold, it would put $25 million to work on creating 100 other Snow Falls and basically change the reader’s expectations of what long-form digital content and journalism are in the new century.
Snow Fall is fairly amazing.
He covered my spreadsheet with his hand…… Then he explained to me the only criterion that mattered for picking a job was — Fast Growth. When companies grow quickly, there are more things to do than there are people to do them. When companies slow down or stop growing, there is less to do and too many people to do them. Politics and stagnation set in and everyone falters.
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.
In the end they all add up to a need to systematize their approach for a new world where content abounds and the old 22-week production cycles no longer make sense. While most of these shifts are focused on message the medium delivers to consumers, there is also one big message that the platforms deliver to brands: To compete in a social world they need to think and build marketing products that support sustained communications instead of one-off campaigns.
I have a confession: when I was a child, I pirated software. I began pirating Photoshop from version 2.0, 1991 or so, on. I would use those bit-by-bit binary disk duplicating apps, with two 3.5” floppy drives attached to a Mac. I never read a manual. I taught myself Photoshop by patiently going…
I don’t why this makes me like Delta and Starwood. 81 miles. That’s like 81 cents. But still. Such a baller idea.
Just revisiting this article, which is one of the best articulations of a “vision” out there.
In 1968 — three years before the invention of the microprocessor — Alan Kay stumbled across Don Bitzer’s early flat-panel display. Its resolution was 16 pixels by 16 pixels — an impressive improvement over their earlier 4 pixel by 4 pixel display.
Alan saw those 256 glowing orange squares, and he went home, and he picked up a pen, and he drew a picture of a goddamn iPad.