"It is not for myself that I click these banner ads, not because I yearn for exclusive local deals and belly fat-reducing tips. No, it is for all of you that I click to learn more, rollover to expand, and tap to download. Without me, your banners would go unclicked. And if your banners go unclicked, then who will pay for your web pages? Banners are the steam engine of the Internet, and I must shovel coal into the fiery maw."
Lacher kills it again. One of my favorite writers on the Internet.