"Our media culture is locked in the Perpetual Now, constantly chasing ephemeral scoops that last only seconds and that most often don’t matter in the first place, even for the brief moment that they’re "exclusive." Like, for instance, the BREAKING NEWS!!! that Donald Trump was going to endorse a candidate for president last month. This was the jumping-off point for a great piece by HuffPost’s Michael Calderone about the effect that social media have had on 2012 campaign coverage. "In a media landscape replete with Twitter, Facebook, personal blogs and myriad other digital, broadcast and print sources," he wrote, "nothing is too inconsequential to be made consequential. Political junkies, political operatives and political reporters consume most of this dross, and in this accelerated, 24/7 news cycle, a day feels like a week, with the afternoon’s agreed-upon media narrative getting turned on its head by the evening’s debate."