agencies acting like startups.

“One tool I really liked was the “Business Plan” which took the form of a single landscape sheet divided left to right into sections like “Revenue”, “Channels”, “Key Partners” “Value Proposition”, “Segments” etc.

Instead of being just a dry document that gets handed over- this thing lives and breathes, morphs and changes as people ideate around the business model.

Each of these sections in the “model” remains blank with nothing committed to paper. In a brainstorm-like session, but less formal, the team ideates and refines using Post-It notes to get to a place that everyone agrees makes sense.”