October 25, 2011
Why Dr. Pepper 10 is Everything Wrong with Advertising | Zeus Jones

Good insight from Becky Lang:

“Since I wrote the website for Zeus Jones, it has been hounded into me time and time again that a cornerstone of a brand should be that it is guided by real values that people can connect with, and that its actions express these values more than simple messaging gimmicks.”

Via Zeus Jones.

5:09pm  |   URL: http://tmblr.co/ZgEpwwB6USLT
  
Filed under: zeusjones marketing 
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